SOCIAL MEDIA ★ CONTENT ★ MARKETING ★ STORYTELLING ★
ANDREA
PAREDES
SOCIAL MEDIA ★ CONTENT ★ MARKETING ★ STORYTELLING ★
About Me
I’m Andrea Paredes, a creative storyteller, social media strategist, and content creator passionate about crafting digital experiences that inspire, connect, and engage. With a background in communication and social media marketing, I thrive on building communities, driving brand narratives, and transforming ideas into impactful campaigns.
I graduated from the University of Arizona with a B.A. in Communication and Information Science & eSociety, with a thematic minor in Public Relations and Business Administration. My career spans industries including hospitality, tourism, lifestyle, and entertainment, where I’ve brought brands to life through social media management, content creation, and digital storytelling.
5 Clifton Strengths
...in action!
1. Significance: I am driven to make a lasting impact through my work. Whether it’s executing social media campaigns that drive engagement or creating content that resonates with audiences, I strive to leave a meaningful mark.
2. Futuristic: I am a forward-thinker who envisions what’s possible. From analyzing trends to implementing creative strategies, I bring brands into the future, optimizing content for long-term growth and relevance.
3. Individualization: I believe in celebrating uniqueness—whether it’s tailoring content to a brand’s distinct voice or building community by honoring diverse perspectives. My ability to recognize and highlight individuality strengthens every project I work on.
4. Focus: I am results-driven and dedicated to seeing projects through from concept to completion. With a sharp eye for detail and a commitment to excellence, I stay on track and pivot when necessary to ensure success.
5. Maximizer: I believe good work can always be great. I seek to elevate every campaign, project, and piece of content from strong to superb, refining strategies to ensure maximum impact.