Academic Writing & Projects

Displayed below are some academic work samples I have done during my time at the University of Arizona.

PR Writing & Projects

Mimic PR Simulation

I acted as an Account Director at Julian Communications Agency for a mock client, Buhi Supply Co., a retail company, throughout the entire semester for my Introduction to Public Relations course (COMM/PR 201).

Sample Press Release

Buhi Supply Co. Announces Giveback Program

Sample Email Pitch

I pitched a eco-friendly business innovation story idea to a reporter for "Business of Business" news website.

Sample Email Pitch

I pitched a eco-friendly product story idea to a blogger.

Supply Chain Email Response

I created a sample supply chain email to be sent to the 2,000 customers who purchased the Renew Eco4 bag after it sold out.

Sample Acquisition Press Release

Buhi Acquires Soft-T’s, Adds to Eco-friendly Product Offerings

Sample Email Pitch

I pitched a Eco-friendly bag article idea to a online magazine writer.

Presentations

Shop Sonix Digital Media Proposal

I developed a digital media proposal for my Digital Engagement course where I created content, a content calendar, and a communications plan.

Go to

The Mayfair Group Media Analysis

I did an in-depth analysis of the Mayfair Group's Instagram account by evaluating their audience, content strategy, and scheduling, and estimated their engagement metrics.

Go to

Pepsi Brand Advocacy Analysis

In my Social Media Strategies course, I identified a specific controversy a brand was involved in that had resulted in backlash on social media. I evaluated how well the brand responded to the situation afterwards.

Go to